Last updated on Oct 18, 2023
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Know your purpose
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2
Research your data
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3
Sketch your layout
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4
Choose your visuals
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5
Apply your color scheme
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Here’s what else to consider
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Infographics are powerful tools to communicate complex or large amounts of data in a visually engaging way. They can help you tell a story, persuade an audience, or simplify a process. But how can you create a strong design concept for your infographics that captures attention and delivers your message effectively? In this article, we will share some tips and steps to help you develop a design concept for infographics that works for your goals, audience, and data.
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1 Know your purpose
Before you start designing your infographic, you need to have a clear idea of what you want to achieve with it. What is the main message or question you want to answer? What is the tone and style you want to convey? How do you want your audience to react or respond? Having a clear purpose will help you narrow down your options and focus on the most relevant and impactful data and visuals.
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2 Research your data
The next step is to find and verify the data that supports your purpose. You need to make sure that your data is accurate, reliable, and up-to-date. You also need to analyze and interpret your data to find the key insights, trends, or patterns that you want to highlight in your infographic. You can use tools like spreadsheets, charts, or graphs to organize and visualize your data and identify the most important or interesting points.
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3 Sketch your layout
Once you have your data ready, you can start sketching your layout for your infographic. You need to consider how you will structure and arrange your data and visuals to create a logical and coherent flow. You can use a grid system, a timeline, a map, or a hierarchy to organize your information. You also need to decide on the size, shape, and orientation of your infographic, depending on the medium and platform you will use.
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4 Choose your visuals
The next step is to choose the visuals that will represent your data and purpose. You can use icons, illustrations, photos, diagrams, or charts to create a visual language that matches your style and tone. You need to make sure that your visuals are clear, consistent, and relevant to your data and message. You also need to balance the amount and type of visuals you use to avoid cluttering or confusing your infographic.
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5 Apply your color scheme
The final step is to apply your color scheme to your infographic. You need to choose colors that suit your purpose, audience, and data. You can use colors to create contrast, hierarchy, emphasis, or harmony in your infographic. You also need to consider the psychological and cultural associations of colors and how they affect your message and mood. You can use tools like color wheels, palettes, or generators to find the best colors for your infographic.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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